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product launch

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Friends With No Benefits: A Go-to-Market Post-Mortem on Cosi's Subscription Launch
Digital MarketingBusiness

Friends With No Benefits: A Go-to-Market Post-Mortem on Cosi's Subscription Launch

A much-loved South Australian identity put a price on his audience's affection this week, and the internet laughed. Here's the go-to-market post-mortem, and what a better launch would have looked like.

July 15, 2026·7 min read

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