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A poorly executed replatform can devastate your organic traffic overnight. Studies show that 40% of eCommerce sites lose significant organic visibility after replatforming, with some experiencing drops of 50-80% in organic revenue.
August 27, 2025·25 min read
With all the recent SEO industry chat, it cast my mind back to a sit-down chat with one of the best operators in the game, David Pagotto from SIXGUN we had almost 6 years ago to the day (where does the time go!?).
August 26, 2025·4 min read
