<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <title>RyeSmith.com.au</title>
    <link>https://ryesmith.com.au</link>
    <description>Tech, SEO &amp; AI insights from Rye Smith. Musings, moments and magic.</description>
    <language>en-au</language>
    <lastBuildDate>Sat, 04 Apr 2026 09:09:17 GMT</lastBuildDate>
    <atom:link href="https://ryesmith.com.au/feed.xml/" rel="self" type="application/rss+xml"/>
    <item>
      <title><![CDATA[The Pen is Mightier than the Algorithm: Why AI Mastery Requires Creative Writing]]></title>
      <link>https://ryesmith.com.au/the-pen-is-mightier-than-the-algorithm-why-ai-mastery-requires-creative-writing/</link>
      <guid isPermaLink="true">https://ryesmith.com.au/the-pen-is-mightier-than-the-algorithm-why-ai-mastery-requires-creative-writing/</guid>
      <description><![CDATA[In the age of algorithms and automation, it's easy to assume that excelling in artificial intelligence is all about maths and code. But I've noticed an interesting thing that keeps cropping up whenever we interact with AI: the best results come not from technical wizardry alone, but from well-chosen words and creativity.]]></description>
      <pubDate>Wed, 27 Aug 2025 00:00:00 GMT</pubDate>
      <author>rye@ryesmith.com.au (Rye Smith)</author>
      <category><![CDATA[AI]]></category>
    </item>
    <item>
      <title><![CDATA[Bank Fees Are Eating Australian Businesses (And Nobody's Talking About It)]]></title>
      <link>https://ryesmith.com.au/bank-fees-small-business-australia/</link>
      <guid isPermaLink="true">https://ryesmith.com.au/bank-fees-small-business-australia/</guid>
      <description><![CDATA[Ever had that moment when you look at your business bank statement and feel like screaming into a pillow? That's been me every month since I started accepting online payments for my clients and my own digital marketing services.]]></description>
      <pubDate>Tue, 26 Aug 2025 00:00:00 GMT</pubDate>
      <author>rye@ryesmith.com.au (Rye Smith)</author>
      <category><![CDATA[Business]]></category>
      <category><![CDATA[Tech]]></category>
    </item>
    <item>
      <title><![CDATA[Digital ramblings with Rand Fishkin]]></title>
      <link>https://ryesmith.com.au/digital-ramblings-with-rand-fishkin/</link>
      <guid isPermaLink="true">https://ryesmith.com.au/digital-ramblings-with-rand-fishkin/</guid>
      <description><![CDATA[Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum sed neque tempus nisi gravida luctus.]]></description>
      <pubDate>Tue, 26 Aug 2025 00:00:00 GMT</pubDate>
      <author>rye@ryesmith.com.au (Rye Smith)</author>
      <category><![CDATA[Podcast]]></category>
    </item>
    <item>
      <title><![CDATA[Geeking out with Kate Toon!]]></title>
      <link>https://ryesmith.com.au/geeking-out-with-kate-toon/</link>
      <guid isPermaLink="true">https://ryesmith.com.au/geeking-out-with-kate-toon/</guid>
      <description><![CDATA[Whether it's determining the best strategy for growth, resolving conflicts within teams, or making key decisions, the approach taken can significantly impact outcomes.]]></description>
      <pubDate>Tue, 26 Aug 2025 00:00:00 GMT</pubDate>
      <author>rye@ryesmith.com.au (Rye Smith)</author>
      <category><![CDATA[Podcast]]></category>
    </item>
    <item>
      <title><![CDATA[Chatting all things digital with Neil Patel]]></title>
      <link>https://ryesmith.com.au/leadership-development-investing-in-future-leaders/</link>
      <guid isPermaLink="true">https://ryesmith.com.au/leadership-development-investing-in-future-leaders/</guid>
      <description><![CDATA[As the landscape of work evolves, leadership roles become increasingly complex, requiring a new set of skills and competencies.]]></description>
      <pubDate>Tue, 26 Aug 2025 00:00:00 GMT</pubDate>
      <author>rye@ryesmith.com.au (Rye Smith)</author>
      <category><![CDATA[Podcast]]></category>
    </item>
    <item>
      <title><![CDATA[SEO Done Right with David Pagotto]]></title>
      <link>https://ryesmith.com.au/news-and-updates-from-the-corporate-world/</link>
      <guid isPermaLink="true">https://ryesmith.com.au/news-and-updates-from-the-corporate-world/</guid>
      <description><![CDATA[With all the recent SEO industry chat, it cast my mind back to a sit-down chat with one of the best operators in the game, David Pagotto from SIXGUN we had almost 6 years ago to the day (where does the time go!?).]]></description>
      <pubDate>Tue, 26 Aug 2025 00:00:00 GMT</pubDate>
      <author>rye@ryesmith.com.au (Rye Smith)</author>
      <category><![CDATA[Podcast]]></category>
      <category><![CDATA[SEO]]></category>
      <category><![CDATA[Digital Marketing]]></category>
    </item>
    <item>
      <title><![CDATA[Security Basics Every Business Should Implement Today]]></title>
      <link>https://ryesmith.com.au/security-basics-every-business-should-implement-today/</link>
      <guid isPermaLink="true">https://ryesmith.com.au/security-basics-every-business-should-implement-today/</guid>
      <description><![CDATA[Last week, a Brisbane-based accounting firm lost three months of client data to ransomware. The culprit? An employee clicked a phishing email that looked exactly like their regular software update notification. The cost: $45,000 in recovery fees, plus immeasurable damage to client trust.]]></description>
      <pubDate>Tue, 26 Aug 2025 00:00:00 GMT</pubDate>
      <author>rye@ryesmith.com.au (Rye Smith)</author>
      <category><![CDATA[Business]]></category>
    </item>
    <item>
      <title><![CDATA[Six AI Trends That Will Reshape Your Business in 2025]]></title>
      <link>https://ryesmith.com.au/six-ai-trends-that-will-reshape-your-business-in-2025/</link>
      <guid isPermaLink="true">https://ryesmith.com.au/six-ai-trends-that-will-reshape-your-business-in-2025/</guid>
      <description><![CDATA[The pace of AI innovation has never been more breathtaking—or more consequential for businesses. As we navigate through 2025, I've been watching several emerging patterns that I believe will fundamentally transform how we work, create, and solve problems.]]></description>
      <pubDate>Tue, 26 Aug 2025 00:00:00 GMT</pubDate>
      <author>rye@ryesmith.com.au (Rye Smith)</author>
      <category><![CDATA[AI]]></category>
      <category><![CDATA[Digital Marketing]]></category>
    </item>
    <item>
      <title><![CDATA[The Real Reason Australian Businesses Aren't Behind in AI – They're Just Being Smart About It]]></title>
      <link>https://ryesmith.com.au/the-real-reason-australian-businesses-arent-behind-in-ai-theyre-just-being-smart-about-it/</link>
      <guid isPermaLink="true">https://ryesmith.com.au/the-real-reason-australian-businesses-arent-behind-in-ai-theyre-just-being-smart-about-it/</guid>
      <description><![CDATA[What if Australian businesses aren't lagging in AI adoption, but are actually avoiding the costly mistakes their overseas counterparts are making?]]></description>
      <pubDate>Tue, 26 Aug 2025 00:00:00 GMT</pubDate>
      <author>rye@ryesmith.com.au (Rye Smith)</author>
      <category><![CDATA[AI]]></category>
    </item>
    <item>
      <title><![CDATA[Why Most AI Strategy Decks Are Useless – and What to Do Instead]]></title>
      <link>https://ryesmith.com.au/why-most-ai-strategy-decks-are-useless-and-what-to-do-instead/</link>
      <guid isPermaLink="true">https://ryesmith.com.au/why-most-ai-strategy-decks-are-useless-and-what-to-do-instead/</guid>
      <description><![CDATA[Let's get one thing straight: strategy isn't a slide deck. It's not a four-quadrant matrix, a vague vision statement, or a LinkedIn post with a ChatGPT-generated pyramid. But that's exactly what a lot of businesses are calling their "AI strategy" right now.]]></description>
      <pubDate>Wed, 25 Jun 2025 00:00:00 GMT</pubDate>
      <author>rye@ryesmith.com.au (Rye Smith)</author>
      <category><![CDATA[AI]]></category>
    </item>
    <item>
      <title><![CDATA[The Attribution Dilemma: Digital Marketing's Biggest Challenge Until 2030]]></title>
      <link>https://ryesmith.com.au/attribution-in-digital-maketing/</link>
      <guid isPermaLink="true">https://ryesmith.com.au/attribution-in-digital-maketing/</guid>
      <description><![CDATA[The traditional approach to attribution—the last-click model—assigns 100% of the conversion credit to the final touchpoint before purchase. While appealingly straightforward, this model creates a fundamentally distorted view of the customer journey.]]></description>
      <pubDate>Fri, 28 Feb 2025 00:00:00 GMT</pubDate>
      <author>rye@ryesmith.com.au (Rye Smith)</author>
      <category><![CDATA[Tech]]></category>
      <category><![CDATA[Digital Marketing]]></category>
    </item>
    <item>
      <title><![CDATA[1999: Where it all began...]]></title>
      <link>https://ryesmith.com.au/tech-talk-discovering-the-future-of-technology/</link>
      <guid isPermaLink="true">https://ryesmith.com.au/tech-talk-discovering-the-future-of-technology/</guid>
      <description><![CDATA[Neopets, Geocities and a 12 year old kid with a penchant for building websites.]]></description>
      <pubDate>Fri, 28 Feb 2025 00:00:00 GMT</pubDate>
      <author>rye@ryesmith.com.au (Rye Smith)</author>
      <category><![CDATA[Design]]></category>
    </item>
    <item>
      <title><![CDATA[How to Run a Replatform Project Without Losing SEO]]></title>
      <link>https://ryesmith.com.au/guides/how-to-run-a-replatform-project-without-losing-seo/</link>
      <guid isPermaLink="true">https://ryesmith.com.au/guides/how-to-run-a-replatform-project-without-losing-seo/</guid>
      <description><![CDATA[A poorly executed replatform can devastate your organic traffic overnight. Studies show that 40% of eCommerce sites lose significant organic visibility after replatforming, with some experiencing drops of 50-80% in organic revenue.]]></description>
      <pubDate>Wed, 27 Aug 2025 00:00:00 GMT</pubDate>
      <author>rye@ryesmith.com.au (Rye Smith)</author>
      <category><![CDATA[SEO]]></category>
      <category><![CDATA[Technology and Data]]></category>
    </item>
    <item>
      <title><![CDATA[Building Your First ChatGPT Integration: A Step-by-Step Guide]]></title>
      <link>https://ryesmith.com.au/guides/building-your-first-chatgpt-integration-a-step-by-step-guide/</link>
      <guid isPermaLink="true">https://ryesmith.com.au/guides/building-your-first-chatgpt-integration-a-step-by-step-guide/</guid>
      <description><![CDATA[Learn how to integrate ChatGPT into your business applications with this practical guide, complete with code examples and real-world tips.]]></description>
      <pubDate>Tue, 26 Aug 2025 00:00:00 GMT</pubDate>
      <author>rye@ryesmith.com.au (Rye Smith)</author>
      <category><![CDATA[AI]]></category>
      <category><![CDATA[Tutorials]]></category>
    </item>
  </channel>
</rss>